{"id":106176,"date":"2023-11-29T09:53:24","date_gmt":"2023-11-29T08:53:24","guid":{"rendered":"https:\/\/www.mounthagen.de\/uncategorized\/werbung-green-tech-gute-luft\/"},"modified":"2024-05-03T11:24:41","modified_gmt":"2024-05-03T09:24:41","slug":"advertising-green-tech-clean-air","status":"publish","type":"post","link":"https:\/\/staging.mounthagen.de\/en\/blog\/greenlifestyle\/advertising-green-tech-clean-air\/","title":{"rendered":"Advertising &#038; Green Tech  = <i>Clean air.<\/i>"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"106176\" class=\"elementor elementor-106176 elementor-104619\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51d50ac5 e-flex e-con-boxed e-con e-parent\" data-id=\"51d50ac5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c6b685d e-con-full e-flex e-con e-child\" data-id=\"6c6b685d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26f8b6d1 e-con-full e-flex e-con e-child\" data-id=\"26f8b6d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3af2318a elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"3af2318a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4443ade elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Green Lifestyle<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e1aa56 elementor-widget elementor-widget-heading\" data-id=\"41e1aa56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Advertising &#038; Green Tech  = <i>Clean air.<\/i><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1635f999 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"1635f999\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staging.mounthagen.de\/wp-content\/uploads\/2024\/02\/cropped-cropped-Portrait-Kristin-120x120.png\" alt=\"Picture of Kristin Oldenburg\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tKristin Oldenburg\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a171124 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"2a171124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4443ade elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-hashtag\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M440.667 182.109l7.143-40c1.313-7.355-4.342-14.109-11.813-14.109h-74.81l14.623-81.891C377.123 38.754 371.468 32 363.997 32h-40.632a12 12 0 0 0-11.813 9.891L296.175 128H197.54l14.623-81.891C213.477 38.754 207.822 32 200.35 32h-40.632a12 12 0 0 0-11.813 9.891L132.528 128H53.432a12 12 0 0 0-11.813 9.891l-7.143 40C33.163 185.246 38.818 192 46.289 192h74.81L98.242 320H19.146a12 12 0 0 0-11.813 9.891l-7.143 40C-1.123 377.246 4.532 384 12.003 384h74.81L72.19 465.891C70.877 473.246 76.532 480 84.003 480h40.632a12 12 0 0 0 11.813-9.891L151.826 384h98.634l-14.623 81.891C234.523 473.246 240.178 480 247.65 480h40.632a12 12 0 0 0 11.813-9.891L315.472 384h79.096a12 12 0 0 0 11.813-9.891l7.143-40c1.313-7.355-4.342-14.109-11.813-14.109h-74.81l22.857-128h79.096a12 12 0 0 0 11.813-9.891zM261.889 320h-98.634l22.857-128h98.634l-22.857 128z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/staging.mounthagen.de\/tags\/archiv\/\" class=\"elementor-post-info__terms-list-item\">Archiv<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a20d3c0 elementor-widget elementor-widget-text-editor\" data-id=\"a20d3c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tfoto: burcu elmas von pexels\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-360057b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"360057b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-41d0f1d0\" data-id=\"41d0f1d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-38ef83d4\" data-id=\"38ef83d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75a28326 elementor-widget elementor-widget-text-editor\" data-id=\"75a28326\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>Summer wasn&#8217;t that long ago<\/strong> &#8211; it was incredibly hot. In the city &#8211; with all the traffic, the dust, the concrete, and the crowds of people &#8211; the air was nasty, and the summer feeling only came up &#8211; if at all &#8211; near a fountain.<\/em><\/p><p>But there was also a pilot project that killed not just two, but three birds with one stone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-3c6e8b69\" data-id=\"3c6e8b69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-107742f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"107742f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-7859937e\" data-id=\"7859937e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2f83ee\" data-id=\"2f83ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c32de8f elementor-widget elementor-widget-heading\" data-id=\"7c32de8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advertising that cleans the air.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-66c6754c\" data-id=\"66c6754c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd0495b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd0495b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-7d1292e\" data-id=\"7d1292e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-fc534ce\" data-id=\"fc534ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f9d4e8 elementor-widget elementor-widget-text-editor\" data-id=\"4f9d4e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sounds crazy, but it\u2019s true: In Berlin, the Cadillac monument was wrapped in a huge 6500 sq ft advertising poster for restoration. Not only was the material 100% recycled, it also had a coating that decomposes pollutants through photocatalytic properties. The air-purifying effect is said to be equivalent to that of around 35 large deciduous trees. Solar panels on the roof provided the electricity for the lighting, and the whole thing was also pretty impressive in terms of advertising effectiveness. So, three things with one poster. <em>Who said advertising wasn\u2019t effective?<\/em><\/p><p>A second project to improve air quality with advertising posters is taking place in Bestensee, Brandenburg: The digital advertising space has an integrated moss filter. <em>\u201cCity Breeze\u201d<\/em>, as it is called, cools the air and filters out up to 82% of particulate matter.* <em>So marketing does not always make false promises after all.<\/em><\/p><p>*<em><a href=\"https:\/\/greencitysolutions.de\/frisch-gebackene-brise\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">www.greencitysolutions.de\/frisch-gebackene-brise\/<\/a><\/em><br \/><em>Quelle: Absatzwirtschaft v. 19.9.23<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-620798f\" data-id=\"620798f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><b><I>Necessity is the mother of invention, they say.<\/I><\/b> And if you look at the small and large innovations in green technology, you can only confirm this. <I>So here comes a particularly smart example of the green tech sector.<\/I><\/p>\n","protected":false},"author":3,"featured_media":108281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[144],"tags":[577],"custom_tag":[170],"class_list":["post-106176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greenlifestyle","tag-archiv","custom_tag-two-birds-with-one-stone"],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.mounthagen.de\/en\/wp-json\/wp\/v2\/posts\/106176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.mounthagen.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.mounthagen.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.mounthagen.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.mounthagen.de\/en\/wp-json\/wp\/v2\/comments?post=106176"}],"version-history":[{"count":0,"href":"https:\/\/staging.mounthagen.de\/en\/wp-json\/wp\/v2\/posts\/106176\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.mounthagen.de\/en\/wp-json\/wp\/v2\/media\/108281"}],"wp:attachment":[{"href":"https:\/\/staging.mounthagen.de\/en\/wp-json\/wp\/v2\/media?parent=106176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.mounthagen.de\/en\/wp-json\/wp\/v2\/categories?post=106176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.mounthagen.de\/en\/wp-json\/wp\/v2\/tags?post=106176"},{"taxonomy":"custom_tag","embeddable":true,"href":"https:\/\/staging.mounthagen.de\/en\/wp-json\/wp\/v2\/custom_tag?post=106176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}